Spike tagged articles

18May

Forget 'The Long Tail' - Go For The Sweet Spike

The golden balance between profitability and obscurity

You may have heard of the phenomenon that is 'The Long Tail'. The term refers to the potentially untapped marketing areas in the elongated low-volume segment of a market. Amazon employs this thinking very effectively - their huge stock catalogue ensures that if there's an obscure book or item you're thinking of purchasing, they'll most likely offer it. [read more...]


8Apr

Understanding Traffic Statistics

A guide to common traffic trends and graph features

For the webmaster, blogger or internet marketer, traffic reports and statistics have long been the bread and butter of performance analysis in terms of the success and popularity of a web site. There are a multitude of different services and means of analysis out there – from the raw log files to full analytics packages like Google’s own Analytics service. But what do all those facts and figures mean? [read more...]