Search Engine Optimisation

18May

Forget 'The Long Tail' - Go For The Sweet Spike

The golden balance between profitability and obscurity

You may have heard of the phenomenon that is 'The Long Tail'. The term refers to the potentially untapped marketing areas in the elongated low-volume segment of a market. Amazon employs this thinking very effectively - their huge stock catalogue ensures that if there's an obscure book or item you're thinking of purchasing, they'll most likely offer it. [read more...]


15Jul

Google Indyrank Theories

More to page ranking than meets the eye?

Google watchers everywhere were given a glance under the hood, as a blogger revealed a rarely-seen error message. Most of the output was as you’d expect, with debug status information and various parameters – but one thing mentioned was the mysterious ‘Indyrank’. What could this new and previously unmentioned ranking variable refer to? [read more...]


4Jun

What is Linkbaiting?

...and is linkbait a bad thing?

'Linkbait' is a word that gets passed round a lot in SEO - but it's not a massively used or understood term, and a Google search only yields a few specialist sites based on SEO. Some describe it as a technique; others dismiss it as a byproduct of producing quality content. [read more...]


30May

5 Myths in SEO

'Guaranteed top 10 placement - get listed overnight!'

SEO is a competitive industry - and there are plenty of people out there who promise the earth and deliver dirt if you're not careful. Here's a list of 5 common myths and false promises that might not deliver the results promised. [read more...]