Analysis

27Nov

Screen Resolutions and Aspect Ratios Worldwide

Screen real estate availability across a selection of countries

Intended screen resolution is a deciding factor in terms of a site design and layout - catering for smaller resolutions is a key factor for accessibility and for ensuring as many readers as possible can read your content. But how does screen size vary with locale? [read more...]


31Jul

The Varying Virtues of Site Performance Metrics

Pageviews, bounce rates and goals

Measuring site performance is somewhat of a black art - from the dubious numbers lauded by some sites to the notoriously skewed and untrustworthy figures from Alexa, Compete, and other metric & analytics folk - there simply isn't any single great method of gauging a site's performance. [read more...]


29Jul

How to lose half your subscribers in 28 days or less

A case study on the difficulties in selling a blog and maintaining readership

Followers of Wisdump may be familiar with the saga over the new ownership. The once-mighty Web 2.0 blog changed hands twice in a very short space of time, and has fallen from grace in some respect as a result. Indeed, the FeedBurner subscriber statistics tell a grim tale - once standing at around the 7,500 mark, the total number of RSS subscribers now languishes at around little more than 3,000. Where did it all go wrong? [read more...]


30Jun

Google, Privacy, and You

On giant robots and dirty laundry

Google was recently touted as 'worst on privacy' out of a sample of online organisations, according to a study by Privacy International. Whether you agree with the verdict or not, there's no doubting that Google is in a powerful position as far as sensitive user information is concerned. [read more...]


18May

Forget 'The Long Tail' - Go For The Sweet Spike

The golden balance between profitability and obscurity

You may have heard of the phenomenon that is 'The Long Tail'. The term refers to the potentially untapped marketing areas in the elongated low-volume segment of a market. Amazon employs this thinking very effectively - their huge stock catalogue ensures that if there's an obscure book or item you're thinking of purchasing, they'll most likely offer it. [read more...]


16May

How Long is the Ideal Blog Post?

On word counts and writing for entertainment

The internet is changing the way we read information. No longer are we constrained by a physical medium - we don't have a fixed number of pages to fill, nor a certain column inch quotient to meet. [read more...]


8May

New Google Analytics Rocks the Proverbial Socks

Statisticians rejoice!

Talk about a quiet rollout – the Google Analytics team must have been working a lot of late nights recently, as this evening they’ve released a completely overhauled interface for their analytics. Quite the surprise! (In fact, as I write this the announcement has just popped up on Bloglines) [read more...]


8Apr

Understanding Traffic Statistics

A guide to common traffic trends and graph features

For the webmaster, blogger or internet marketer, traffic reports and statistics have long been the bread and butter of performance analysis in terms of the success and popularity of a web site. There are a multitude of different services and means of analysis out there – from the raw log files to full analytics packages like Google’s own Analytics service. But what do all those facts and figures mean? [read more...]


7Apr

Tech News Trends: Tracking Brand Buzz

A statistical overview of the last 6 months in technology

As a result of assembling technology news articles through news aggregator teXpy, I've got an extensive and well-organised record of the state of technology news coverage dating back to September 2006 - with nearly 100,000 articles and 640,000 keywords associated with those articles, there's a healthy body of data, ripe for analysis. [read more...]


16Feb

Alexa Rolls Out New Stats

If you're a compulsive statistics sort like I am, and are familiar with the statistics available at alexa.com, then you may want to take a look at this. Looks like they've rolled out a few new features in the last couple of hours, and there's some interesting new metrics. [read more...]