New Google Analytics Rocks the Proverbial Socks 8 May, 2007 — 25 commentsStuart Brown

Statisticians rejoice!

Posted in Google, Analysis
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Talk about a quiet rollout - the Google Analytics team must have been working a lot of late nights recently, as this evening they've released a completely overhauled interface for their analytics. Quite the surprise! (In fact, as I write this the announcement has just popped up on Bloglines)

New Google Analytics Screenshot

The graphs and visualisations are a lot more responsive, larger and easier to manipulate - they all use an extensively-customisable graph control, with the ability to garner a very fine control over the specific metrics and time slices. No longer are we limited by the previous interface!

New Google Analytics Screenshot

In particular, the geo overlay maps have seen a major improvement - one can zoom right in on the map itself, rather than navigating the clumsier Urchin-style country lists.

New Google Analytics Screenshot

New Google Analytics Screenshot

I was already a fan of Google Analytics before these changes, but now some of the arbitrary restrictions on reporting have been lifted, and a multitude of new reports have been added, I'm rather impressed with the new interface. If you're already a GA user, I recommend you log in and have a play with the new features - everyone else, check out the official tour.

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